Jargonomics: The formal study of corporate bullshit and its accurate translation into plain English. It is my newly founded academic discipline, one nobody asked for but everyone working in corporate America desperately needs.
It’s the coded language we use to inflate mediocrity, sound important, and avoid saying anything real. You’ll find it in every industry, every soul-crushing meeting that should’ve been an email, and every email that should’ve been deleted. Here you will learn about the phrases and sayings you hear constantly at work that make you question your life choices.
Like any good economic market, jargon runs on supply and demand. Supply is infinite because people need to sound accountable without ever being accountable. Demand is infinite because we’ve all been trained to nod along like it’s actual communication.
The result is a bloated, self-replicating disaster with zero equilibrium. A word gets introduced, beaten to death, then quietly rebranded and the next one follows the same cycle. Reimagine becomes rethink becomes reinvent becomes transform. The typical economic boom bust cycle but with language.
Welcome to class!